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TD Bank teased that it was “unveiling something exciting soon” in a recent tweet. The wait is over.  

The Cherry Hill-based financial institution announced it is “making a significant investment into its store network through the Next Generation Store Program.” This initiative includes “modernizing hundreds of locations over the next several years,” according to a TD blog post. 

The goal of the NextGen program is “to facilitate deeper conversations around advice, education and financial literacy,” TD added. The company did not disclose the investment total. 

“When it comes to more complicated financial conversations – such as buying a house, starting a business or investing – customers still desire in-person interactions and look to TD for financial guidance,” Steve Turley, TD’s head of consumer distribution strategy, planning and innovation, said in the blog. “We’re taking the necessary steps to enhance the in-store experience so that our customers feel confident discussing their financial future with us.” 

Some new features and upgrades will include: 

• Dedicated TD Wealth Financial Advisor offices for private conversations with customers
• Traditional teller lines will be replaced with sit-stand workstations (in select branches)
• New “lobby stations,” where TD employees can assist customers with mobile technology (in select locations)
• A refreshed TD brand, to give the stores a modern look and feel; this will include artwork reflecting the area; new signage and menu boards; and upgraded digital screens.

In the Garden State, 14 stores will undergo renovations, a TD Bank representative told NJBIZ on Aug. 10. The locations set for upgrades this year are: 

• Cherry Hill: Cherry Hill Mall, 101 Haddonfield Road
• Cherry Hill: Kings Highway, 357 Kings Highway N.
• Elmwood Park: Elmwood Park Market, 600 Market St.
• Fort Lee: 1400 Palisade Ave.
• Hackensack: 540 River St.
• Haddonfield: 100 Haddon Ave.
• Hillsdale: 450 Hillsdale Ave.
• Marlton: Evesboro, 225 Greentree Road
• Medford: 517 Stokes Road
• Moorestown: 22 West Main St.
• Randolph: 535 Route 10
• Sicklerville: 591 Berlin-Cross Keys Road
• Sewell: Harbor Plaza, 284 Egg Harbor Road

In total, 50 locations across TD’s footprint will be renovated in 2023, with more expected over the next several years, the TD representative added.

TD Bank – a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto – is one of the 10 largest banks in the U.S. As of April 30, 2023, TD Bank had approximately $421.9 billion in assets.

In May, TD Bank Group and First Horizon Corp. announced they had mutually agreed to terminate their $13.4 billion planned merger, which would have created the sixth-largest U.S. bank.