Tech company LionOBytes opens headquarters in Princeton

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Information technology company, LionOBytes announced Tuesday the opening of its new headquarters in Princeton at 2 Research Way.

The company will place five employees in the new office initially and plans to increase headcount in the coming months in order to meet the demand for its CRM solution, LionO360, according to a press release. LionO360 is the only cloud and mobile-based CRM on the market that includes sales automation, warehouse management, customer service management, and field representative management in one platform.

A customer relationship management or CRM solution is a software platform that enables enterprises and organizations to connect various departments such as marketing, sales, and customer service to better organize and access customer data into a single, easy-to-use system, Arun Upadhyay, chief executive officer and founder, LionOBytes, said.

With a CRM, organizations can access information on sales leads or customers such as interactions, purchases, or transactions and streamline workflow when it comes to interacting with clients.

LionOBytes has experienced an increased demand for its IT services and its business automation solution, LionO360, that requires scaling up a centralized team, Upadhyay said. Princeton offers proximity to several major tech hub cities, which enables the company to better serve clients regionally and around the world, he said.

The LionO360 platform provides sales automation for easier lead conversions and allows organizations to track the complete sales life-cycle, from onboarding and client visits, to product orders and invoicing. With LionO360 software, all customer contact information and a recording of sales-customer communications are stored in a single place for easy referencing.