Unibet and NJ Devils strike multi-year partnership

Unibet, a new sports betting platform that just went live in New Jersey, announced it has inked a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils.

Additionally, Hockey Hall of Famer Martin Brodeur – who spent 21 years defending the Devils’ goal and earned the most career wins in the sport – has been named Unibet’s Brand Ambassador to magnify Unibet’s presence in the New Jersey market.

Through the marketing partnership, Unibet will receive in-arena and digital presence and Unibet customers will enjoy unmatched experiences and hospitality. The partnership with the Devils marks Unibet’s first with a U.S. based professional sports team and its first significant investment in the U.S. market.

“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world,” said New Jersey Devils legend and Executive Vice President of Business Development, Martin Brodeur. “The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love.”

Committed to supporting sports betting worldwide and with an understanding that the U.S. is the fastest growing sports betting market in the world, Unibet was eager to enter the U.S. market, significantly invest in New Jersey, and partner with the Devils following the legalization of sports betting in the state on June 11, 2018. Unibet revealed its casino product to players in New Jersey in June 2019, marking the brand’s first step in the U.S. (https://nj.unibet.com/), with a rollout in Pennsylvania planned for later this year, underscored by strong ambitions on further state-by-state expansion.

“We are incredibly excited over our partnership with New Jersey’s beloved Devils, and especially over welcoming goaltending legend Martin Brodeur to our team,” said Arnas Janickas, Head of U.S. Marketing at Unibet. “Together with the Devils and Prudential Center, Unibet players will enjoy a greater entertainment and hospitality experience, and now with our newly launched Sportsbook in New Jersey we anticipate a long and successful partnership with the Devils.”