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Visit Atlantic City is gearing up for a busy spring and summer season, driven by new developments and restaurants, expanded air service and the return of marquee events, like the Soar & Shore Airshow.

The destination builds on a strong start to 2026 — having already hosted 18 events, conventions and conferences. So far, the activity has generated:

• 38,833 room nights
• Nearly 160,000 attendees
• About $20 million in economic impact

Officials expect momentum to continue with 17 major upcoming events and conferences, alongside a packed calendar of festivals, sporting events and conventions.

New additions this season include Breeze Airways’ nonstop routes to Atlantic City International Airport, upcoming restaurant openings at Hard Rock Hotel & Casino Atlantic City, and a new partnership with Live Nation to expand entertainment offerings, as well as Seaview Hotel & Golf Club joining the Destination by Hyatt brand.

As NJBIZ has reported, Hard Rock has also announced a broader $50 million capital improvement plan, reflecting continued investment across the destination. The return of the Soar & Shore Airshow, the Atlantic City Beer & Music Festival, the ShopRite LPGA Classic, the Atlantic City Showcase and the Police Security Expo headline the upcoming events slate.

Crank up the AC

“The first quarter of 2026 marked a strong start for Atlantic City, with the destination experiencing growth through a variety of key developments such as the opening of the reimagined Solana Tower at the Tropicana Atlantic City and the debut of Ocean’s 18 Mini Golf & Bar at Ocean Casino Resort,” said Gary Musich, president and CEO of Visit Atlantic City. “We’ve also seen continued growth in events and conventions, reinforcing Atlantic City’s position as a premier destination for both leisure and business travel.”

“Atlantic City’s casinos are kicking off the spring and summer seasons with some of the most dynamic entertainment, dining and gaming experiences on the East Coast,” said George Goldhoff, Hard Rock Atlantic City president and CEO. Goldhoff is also the newly minted president of the Casino Association of New Jersey. “From headline entertainment to one-of-a-kind attractions, our industry continues to evolve and exceed the expectations of today’s visitors.

“Ongoing investment in our properties ensures that Atlantic City continues to thrive as a premier resort destination, delivering unforgettable moments for everyone who visits our great resort.”

Musich added, “As we look ahead, we’re building on this momentum with exciting initiatives and experiences that will continue to elevate the destination throughout the remainder of the year.”