Bio Group Markets A New Name

//October 12, 2007//

Bio Group Markets A New Name

//October 12, 2007//

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The Biotechnology Council of New Jersey changed its name last week to BioNJ.The Biotechnology Council of New Jersey changed its name last week to BioNJ and adopted a new slogan and logo. BioNJ of Trenton is the state’s arm of the Biotechnology Industry Organization, a national trade group often referred to as BIO.

Debbie Hart, president of BioNJ, says the tweak came at the behest of the local group’s new chairman Michael Becker, president and CEO of cancer drug maker Cytogen Corp. in Princeton. The logo looks like a DNA molecule in the shape of New Jersey, and the new slogan is “Advancing the State of Biotechnology.”