Provident Bank adds Brady as FVP, customer experience director

About her

Tara Brady joined Provident Bank as first vice president, customer experience director. This newly created position underscores the bank’s commitment to elevate customer experience.

Brady is responsible for crafting and executing strategic initiatives that improve the customer experience across all touchpoints of their journey. In addition, she will collect, analyze and synthesize information to produce actionable outcomes for a best-in-class customer experience. Brady will also establish and execute a roadmap for a Voice of the Customer and Net Promoter Score program, refining it on an ongoing basis and communicating its status to executive stakeholders.

“We are striving to transform the organization to consistently engage customers with superior interactions with measurable results,” said Robert Capozzoli, senior vice president, chief marketing officer. “Tara’s successful track record as a recognized customer experience leader and her passion for developing a customer centric culture that turns customers into fans and advocates, makes her a perfect fit to lead this critical initiative.”

Brady has more than 10 years’ experience invigorating and transforming the sales and customer experience cultures of high performing financial institutions. Most recently, she was director of member experience for Affinity Federal Credit Union.

About the company

Provident Bank, a community-oriented financial institution offering “Commitment you can count on” since 1839, is the wholly owned subsidiary of Provident Financial Services Inc., which reported assets of $13.62 billion as of March 31, 2022. Provident Bank provides a comprehensive suite of financial products and services through its network of branches throughout northern and central New Jersey, as well as Bucks, Lehigh and Northampton counties in Pennsylvania and Nassau and Queens counties in New York.