Face Foundrié preps launches in Bridgewater, Sea Girt

Kimberly Redmond//May 12, 2025//

Face Foundrié in Edgewater

After unveiling their first location in early 2025 in Edgewater (shown), husband-wife team Michael and Fawn Vollero will soon launch Face Foundrié stores in Bridgewater and Sea Girt. - PROVIDED BY FACE FOUNDRIE

Face Foundrié in Edgewater

After unveiling their first location in early 2025 in Edgewater (shown), husband-wife team Michael and Fawn Vollero will soon launch Face Foundrié stores in Bridgewater and Sea Girt. - PROVIDED BY FACE FOUNDRIE

Face Foundrié preps launches in Bridgewater, Sea Girt

Kimberly Redmond//May 12, 2025//

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Fast-growing facial bar franchise Face Foundrié is expanding its presence in New Jersey.

After unveiling their first location earlier this year in Edgewater, husband-wife team Michael and Fawn Vollero will soon launch outposts in Bridgewater and Sea Girt.

The franchisees expect to open their 2,110 square-foot space at The Village at Bridgewater Commons in Bridgewater by June. The duo will follow that up with a 1,212-square-foot spot at Brook 35 Plaza in Sea Girt this summer.

Commenting on the upcoming openings, Michael Vollero said, “We’re excited to continue growing the Face Foundrié brand across New Jersey and make expert skincare affordable, accessible and effortless for every face, every day.”

After seeing such a positive response at their Edgewater location, he said they’re thrilled to bring results-driven, approachable skincare to additional parts of the state.

“At Face Foundrié, we believe self-care shouldn’t feel like an indulgence,” he shared. “It should be part of your real life, and we’re proud to bring that philosophy to even more communities. And this location aligns perfectly with what we’re doing for our customers and our insistence on premium real estate.”

Face to face

Founded in 2020, Face Foundrié's signature services include customized facials, dermaplaning, brows, lashes and waxing.
Face Foundrié’s signature services include customized facials, dermaplaning, brows, lashes and waxing. – PROVIDED BY FACE FOUNDRIE

Founded in 2020, Face Foundrié aims to meet the growing demand for affordable, results-driven skincare.

Its signature services include customized facials, dermaplaning, brows, lashes and waxing.

Along with facials that start at $89, Face Foundrié offers exclusive membership perks and easy online booking designed to fit into busy lifestyles.

Since it began franchising in 2021, the chain has sold 154 units across the U.S. and has 56 locations open. Face Foundrié expects to have 75 sites up-and-running by the end of this year and 150 by the end of 2027.

Within New Jersey, Face Foundrié also has a location in Morristown owned by sister duo Erica Kohler and Kaitlyn Kohler.