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This week, Hard Rock International employees received a thrill when the organization announced wage increases for half its U.S. workforce.

The raises – which apply to U.S. team members and new hires at company-managed Hotel, Casino and Café locations nationwide, including the brand’s location in Atlantic City – will be doled out to 95 job classifications, including cooks, housekeepers, security, public space, call center and many more.

The new starting wages range between $18 and $21 an hour and are increasing by over 60% in some cases.

The company says this $100 million investment in its team members is part of an ongoing effort to honor and appreciate its workforce, which has also included paying frontline employees bonuses during the pandemic and other expanded benefits.

“My career has encompassed over four decades and I have never been involved in such a historic event,” said Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming. “The support the Seminole Tribe of Florida has given me to enhance the standard of living for so many people is a dream come true. We have changed people’s lives and I’m proud to be a part of it.”

Hard Rock says there are more than 1,600 jobs open at the new higher starting wages.