HillviewMed Inc. in Pequannock has released a consumer line of cannabidiol, or CBD, products as a natural alternative to over-the-counter and prescription medications.
Through its new wholly-owned subsidiary HillviewShop, doing business as HillviewCBD, the company will manufacture, sell, and ship its products directly to consumers wherever hemp has been legalized.
CEO Ken VandeVrede spent five years as chief operating officer of California-based cannabis company Terra Tech Corp. before moving back to New Jersey to start HillviewMed.
“Coming from an agricultural family, it makes sense for us to use our over 50-year legacy of growing everything from flowers, herbs, leafy greens, and food to bring this new market to New Jersey,” said VandeVrede in a statement. “We truly believe that the public deserves a clean, quality and compliant product. As a result, we are putting ourselves under extra scrutiny to ensure each and every product is safe and effective.”
The company’s growing and manufacturing facilities are USDA Certified Organic, as well as compliant with the Global Food Safety Initiative and Good Manufacturing Practice. Products are also tested in a third-party lab. HillviewCBD uses exclusively pesticide-free hemp. According to the company, when New Jersey enacts hemp regulations, it will seek a cultivation and manufacturing license. Plans for the construction of its own processing facilities are already underway.
“Our mission is to make HillviewCBD’s products accessible and affordable for consumers, and it’s what sets us apart from other providers of hemp products,” concluded VandeVrede. “Our objective is to provide a safe, transparent, and reliable product to our consumers when they need it.”
HillviewCBD’s line of products includes tinctures, edibles, and lotions.