“New Jerseyans, and specifically Devils fans, are more likely to play the lottery than many across the country. Jackpocket is proud to partner with the Devils to bring this dedicated fan base a simple, fun way to play the lottery,” said Jackpocket Chief Executive Officer Peter Sullivan in a prepared statement. “We are excited to introduce new in-game activities and experiences to this fan base throughout the coming years.”
In the “First Goal of the Game” social media contest, fans can guess who will score the first goal of each regular season game prior to game time. Those who guess correctly will be entered to win a signed player photo from a current Devils player.
“Jackpocket presents Devils and sports fans in New Jersey an opportunity to take their naturally competitive spirit to the next level, from a trusted and celebrated partner,” said Adam Cross, New Jersey Devils senior vice president of corporate partnerships. “From Devils-themed lottery opportunities, to special Jackpocket-sponsored sweepstakes and exclusive prizes, we are confident Jackpocket will be the preferred, digital lottery platform for Devils fans – who are already five times more likely to play the lottery than the national average.”
Fans can use the code “NJD22” upon their initial download of the Jackpocket app to receive their first Mega Millions or Powerball Lottery Ticket free on the app.
Jackpocket’s user base continues to grow, with active users increasing by 96.1% in New Jersey alone in the last year, the company said Jan. 25.
The Jackpocket-Devils partnership was announced about a week after a similar partnership between Jackpocket and Rutgers University, where Jackpocket became the official mobile lottery app of Rutgers Athletics.
In 2021, New Jersey residents spent approximately $3.6 billion on lottery tickets and Jackpocket alone helped New Jerseyans win over $29 million. In October, one New Jerseyan won $9.4 million, the largest mobile gaming win in history.