Jersey Shore star opening up retail shop at American Dream

Gabrielle Saulsbery//April 9, 2021//

Jersey Shore star opening up retail shop at American Dream

Gabrielle Saulsbery//April 9, 2021//

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Geography aside, the Jersey Shore is coming to East Rutherford.

Well, kind of.

Jersey Shore star Jenni “JWoww” Farley is opening a retail concept store at American Dream.

The Heavenly Flower store will open in the coming weeks in the Garden Court at the East Rutherford mega mall, selling maternity apparel and coordinating “Mommy and Me” outfits and accessories for mothers, infants and children.

Jenni "JWoww" Farley is opening a retail concept store at American Dream.
Jenni “JWoww” Farley is opening a retail concept store at American Dream. – AMERICAN DREAM

“I’m a mom, and so many of my fans who have grown up watching me on television are now moms, too,” Farley said.

The shop is the realization of a longtime dream of Farley, who according to a statement from Triple Five Chief Executive Officer Don Ghermezian has shopped the mall multiple times.