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As part of its mission to help dispel stereotypes and stigmas associated with marijuana, Joyleaf recently celebrated the increasing number of women using cannabis to cope with motherhood.

During a May 19 event the Roselle-based recreational dispensary welcomed “cannamoms” for a joint-rolling class, massages and education about the plant’s benefit. Attendees were also able to bring a family member age 21 and up. The event was open to pet moms, as well.

Joyleaf co-owner Dharshini Casinathen said, “More women are interested in or are already consuming cannabis. And statistically, a lot of those women are mothers or even grandmothers. Some women are using cannabis to treat menopause while others are turning to the plant for self-care.

“But because cannabis is a new industry, people are still learning and asking questions. We wanted to open up our store as a welcoming place to answer those questions, teaching them something new, and also provide them with a relaxing treat,” she said.

Some cannabis advocates say that, while a glass of wine was a go-to for relaxation, wellness-conscious Gen X and millennials are interested in alternatives.

Destigmatizing cannabis

Casinathen, a certified cannabis sommelier and CPA with over 20 years of experience, and Jason Ackerman, founder and former CEO of online grocery delivery service FreshDirect launched Joyleaf in December 2023. The shop aims to offer an interactive experience.

That includes educational-focused events, such as “Mom & Me,” that are designed to destigmatize cannabis and provide an environment where customers can find the best product for their needs.

Nilsa Martinez, a mother who attended Joyleaf’s latest event with her 40-year-old daughter, said cannabis has proven to be helpful in addressing insomnia.

“The over-the-counter products did not work, and what doctors put me on were too strong and kept me foggy all day. Joyleaf products have helped me tremendously in a fast and natural way,” she said.

Besides being an opportunity to meet like-minded women, Martinez said “Mom & Me” was a fun way to connect with her daughter and grandchildren.

“It was the first time that I can get my daughter excited about things that I do, without her judging me. It was a great experience to be able to share this moment with my daughter and grandchildren. Even the grandchildren asked me questions. It was good for all of them to get the right information,” Martinez said.