Madison-based healthy snack brand Like Air scores deal on ‘Shark Tank’ (slideshow)

Kimberly Redmond//January 23, 2024//

Shark Tank investors Mark Cuban and Lori Greiner congratulate the Like Air team.

Shark Tank investors Mark Cuban and Lori Greiner congratulate the Like Air team. - PROVIDED BY ABC ENTERTAINMENT

Madison-based healthy snack brand Like Air scores deal on ‘Shark Tank’ (slideshow)

Kimberly Redmond//January 23, 2024//

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Like Air Puffcorn, a Jersey-born alternative to traditional popcorn, scored big on ABC’s “.”

During the Jan. 19 episode of the reality competition series, Allison Lin, Steve Atieh and Kevin Atieh – the siblings behind the Madison-based venture – negotiated a deal with investors Lori Greiner and Mark Cuban, agreeing to give them 10% in exchange for $300,000 backing.

Lin, who co-founded the brand in 2020 with her brother Steve Atieh, said they were “beyond excited to share” their journey on Shark Tank and thrilled to present their innovative offerings to such a distinguished panel of investors.

“Our goal has always been to create a snack that not only satisfies cravings but elevates the entire snacking experience. We’re proud to have created a snack that can be enjoyed by everyone, ages 6 months to 106 years old,” she said.

Developed with the goal of making a healthy snack option that doesn’t compromise taste, Like Air Puffcorn is only 50 calories per cup and comes in four flavors: classic, pancake, white cheddar and cinnamon bun.

Unlike traditional popcorn, Like Air Puffcorn doesn’t contain hulls or kernels, making it a simple and easily digestible snack. It’s also gluten-free and has no artificial ingredients, flavors or preservatives.

In addition to its website and Amazon.com, Like Air Puffcorn can be found at more than 3,500 retailers nationwide, including ShopRite, Stop & Shop, Wegmans and Kroger.


A look back at just a few of New Jersey’s ‘Shark Tank’ alum: