Consumers can feel better about their late summertime frosé sips now that Martini and Rossi has teamed up with TerraCycle to recycle its frosé pouches.
Global skincare brand Paula’s Choice has also partnered with TerraCycle to recycle its packaging. Both brands announced partnerships with Trenton-based TerraCycle Monday.
To recycle, send empty frosé pouches and Paula’s Choice packaging to TerraCycle free of charge with prepaid shipping labels printed off TerraCycle’s website. For every shipment of packaging waste, TerraCycle gives collectors points that can be converted to cash and donated to an organization of their choice.
Also announced Monday is a partnership between TerraCycle and Gillette that allows consumers in Canada to recycle their old razors. Gillette announced its U.S. partnership back in March.
Once received, shipments are cleaned and melted into hard plastics to then be remolded into new recyclable products.