Medicare benefits manager rebrands as RetireeFirst

Labor First, a group retiree Medicare benefits manager, rebranded as RetireeFirst, the Mount Laurel company announced March 15. 

In addition to a new name, the company – which serves labor unions, public sector entities and commercial organizations – also unveiled a new logo, website, mission and vision. 

In a statement, RetireeFirst said it made the move “to create a refreshed brand identity to convey the company’s position as the leading group Retiree Benefit Management solutions and retiree advocacy service provider across all markets it serves.” 

Company management and personnel will remain the same, as well as services offered, client and partner base, and retiree health care plans. LaborFirst will now become a division of RetireeFirst.

“Since our inception, we have remained highly focused on addressing our clients’ most pressing needs – reducing the costs and liability associated with post-retirement health benefits without sacrificing the benefits retirees have worked their whole lives for. This focus and dedication has not changed. Rather, we’re intensifying our efforts,” RetireeFirst CEO John Dulczak and former NJBIZ Healthcare Hero finalist said in a statement.

Founded in 2005, Labor First – now RetireeFirst – has experienced significant growth over the past five years, maintaining a client retention rate of 100% and achieving an annual net promoter score (NPS) above 90. The company said the health care industry average is 58. 

RetireeFirst manages all aspects of group retiree health care benefit administration — from plan design and selection to plan implementation and ongoing management.