MWW

NJBIZ STAFF//December 6, 2013//

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Description: Founded in 1986, MWW is a public relations firm whose services include consumer lifestyle marketing, digital marketing, social media, corporate communications, public affairs, government relations, consumer technology and visual branding. Last year, the firm launched NetRelevance, a proprietary tool for measuring and analyzing brand relevance. Other recent moves include the creation of MWW Entertainment, a PR firm for the entertainment industry, and MWW Ventures, which focuses on incubating startups in the media, marketing and entertainment industries.

Philanthropy: Last year, MWW created an official committee for corporate social responsibility, charged with finding new ways the firm can make a difference. Recently, for example, employees volunteered for Dream Room Makeovers, a nonprofit that helps families of children with disabilities or serious illnesses.

Goals: To develop in different practice areas; to target new audiences with its clients; to expand its client list.