The North Jersey Transportation Planning Authority and the New Jersey Devils are partnering to save lives through Street Smart NJ, a collaborative effort between public, private and nonprofit organizations to raise awareness of and change behaviors that contribute to pedestrian-vehicle crashes.

Through the partnership, the Devils will promote the Street Smart NJ initiative on Devils social media platforms and in emails to Devils game attendees and season ticket holders.

“I want to thank the NJ Devils for working with us to raise awareness about pedestrian safety across New Jersey,” Union County Freeholder Angel Estrada, chair of the NJTPA Board of Trustees, said. “Partnerships like this allow us to reach even more people with our safety messages. Working together to change behaviors, we can help New Jersey work toward zero pedestrian fatalities.”

The purpose is to teach pedestrians to watch for drivers and for drivers to yield to pedestrians.

“As active members in the greater Newark community, we’re proud to partner with NJTPA and do our part to encourage our fans and visitors to be mindful about pedestrian safety in our city,” Jim Leonard, senior vice president of government relations for the Prudential Center and New Jersey Devils, said. “With New Jersey Devils games, over 175 live events, family shows and concerts, the opening of Mulberry Commons and more, it’s easy to be distracted during pedestrian excursions around town or on your way from Penn Station to Prudential Center. We are joining NJTPA and Street Smart NJ in encouraging our patrons to be mindful and walk with care.”