New York Fries, a concept featuring a variety of plain and loaded fresh cut, cooked-to-order French fries, recently made its New Jersey debut.

Located in the dining pavilion at Menlo Park Mall in Edison, the corporate-owned outpost opened Feb. 11 as the brand’s second restaurant in the U.S.

Billed as a “premium French fry restaurant,” New York Fries‘ niche menu consists of fries made with Idaho potatoes cooked in non-hydrogenated sunflower oil and served plain or loaded with toppings, like beef chili, pulled pork, queso and crumbled bacon.

Additionally, the concept serves a classic Canadian delicacy, poutine, topped with beef gravy and Wisconsin cheese curds, as well as all-beef grilled hot dogs with an array of loaded options. The menu also includes vegan, vegetarian and gluten-free items.

After starting 40 years ago as a small fry shop at Manhattan’s South Street Seaport, the brand went on to become a staple at food courts throughout Canada.

Now owned by Recipe Restaurant Group, a Canadian food conglomerate, the chain has more than 130 locations through Canada and the Middle East. Last month, New York Fries returned to the U.S., unveiling a spot on Long Island at Roosevelt Field Mall in Garden City.

The fries have it

The brand expects to follow up its Edison launch with an opening at Newport Centre in Jersey City during the first quarter of 2024.

New York Fries at Menlo Park is open Monday to Thursday 10 a.m. to 8 p.m., Friday and Saturday 10 a.m. to 9 p.m. and Sunday noon to 6 p.m.

A grand opening ceremony with Edison Mayor Sam Joshi is scheduled for Feb. 29, according to New York Fries.

“Off the heels of our exciting reentrance into the United States with our Roosevelt Field Mall opening, expanding into New Jersey is an amazing next step towards our continued growth across the East Coast and beyond,” Craig Burt, New York Fries’ chief operating officer said in a statement.

“We’ve received such a warm welcome from our opening in Long Island and expect a similar response from the Edison community. We’re thrilled to bring our premium fresh-cut fries to guests across the area and can’t wait for Menlo Park mall goers to try the perfect French fry,” he added.