NJ Transit, Berkeley College announce strategic partnership

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NJ Transit and Berkeley College announced a new marketing partnership Nov. 28 that designates the Woodbridge Station as the “Home of Berkeley College.”

The three-year agreement comes as Berkeley celebrates 40 years in the Woodbridge community. Signage and advertising will be prominently displayed throughout the station.

“The NJ Transit and Berkeley College partnership represents another milestone in the downtown Woodbridge renaissance,” said Woodbridge Township Mayor John McCormac. “Both NJ Transit and Berkeley represent more than 40 years as fixtures in the downtown Woodbridge landscape. We are extremely proud to be the home of the NJ Transit Woodbridge Station and Berkeley College.”

“Berkeley College has been an integral part of the Woodbridge community for four decades,” said Kevin Luing, board chairman, Berkeley College. “While a lot has changed in the last 40 years, the college has held steadfast to its mission of empowering students to achieve lifelong success in dynamic careers. The establishment of NJ Transit’s Woodbridge Station as ‘Home of Berkeley College’ celebrates this legacy.”

The agreement is also the latest example of NJ Transit’s efforts to leverage high-visibility assets to generate additional revenue and to form partnerships with well-known businesses and academic institutions in the community.

Diane Gutierrez-Scaccetti, New Jersey Department of Transportation commissioner and NJ Transit board chair, called these types of opportunities a win-win.

“The partnership with Berkeley College is a great way to promote New Jersey’s colleges while encouraging the use of public transit by students, faculty and staff,” she said.

“NJ Transit is proud to partner with Berkeley College to promote this local institution of higher learning to students, faculty, and all those who use our Woodbridge Station,” said NJ Transit President and CEO Kevin Corbett. “We remain committed to leveraging our existing assets for opportunities to maximize non-fare box revenue. Partnerships like this help us keep fares stable for our customers.”