Jeffrey Kanige//August 1, 2022
After more than 20 years of working in the marketing industry, Erin Mills struck out on her own. In the middle of a deadly global pandemic. Two years ago, Mills left Manhattan and founded Strat House in Montclair. The experiential marketing agency now serves such clients as Twitter, Shopify and EmpiRx Health in Montvale.
Focused on B2B clients, Strat House specializes in developing live and virtual events—not an easy lift at the height of COVID-19.
For this edition of NJBIZ Conversations, Mills talks about what makes Strat House different from other agencies, how she built the business during the pandemic and what it’s like running her own shop in New Jersey.
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