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Together, De La Hoz and Medina lead the Statewide Hispanic Chamber of Commerce of New Jersey as board chair and president & CEO, respectively. With more than 7,000 members, the state’s largest chamber continues to grow.  SHCCNJ highlights the diversity of its membership, too, which is approximately 45% non-Hispanic.

The Latino community represents a significant driver of the economy: with more than 150,000 businesses contributing approximately $127 million to state GDP. Last fall, SHCCNJ worked with Choose New Jersey to organize Gov. Phil Murphy’s final economic mission, to Mexico. At the time, Medina said the trip reflects a shared entrepreneurial spirit between the country and the Garden State. The relationship between the two represents $10.6 billion in two-way trade.

Outside of their roles at SHCCNJ, De La Hoz serves as senior vice president, New Jersey market manager, Community Development Banking at PNC, and Medina is president of Robinson Aerial Surveys. Both well-respected and recognizable leaders in the state’s business community also serve as media commentators (or TV hosts, in the case of Medina and “¿Que Pasa NJ?’) as well as engaged in board service, and more.

Editor’s note: This story was updated at 10:38 a.m. Feb. 17, 2026, to include Luis De La Hoz’s most recent position.

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