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Society’s “desire for a fresh start” inspired the selection of the 2026 Pantone Color of the Year. 

Pantone 11-4201 Cloud Dancer is described as “a billowy white imbued with a feeling of serenity.” 

“An ethereal white hue, PANTONE 11-4201 Cloud Dancer serves as a symbol of calming influence in a frenetic society rediscovering the value of measured consideration and quiet reflection,” the Carlstadt-based global color authority added in the Dec. 4 unveiling. 

“The cacophony that surrounds us has become overwhelming, making it harder to hear the voices of our inner selves,” Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement. “A conscious statement of simplification, Cloud Dancer enhances our focus, providing release from the distraction of external influences.” 

The “lofty white” is a stark contrast to the darker option chosen by Montvale-based paint, color and coatings brand Benjamin Moore & Co. as its Color of the Year – an espresso-charcoal hue called Silhouette.

A place for creatives

Pantone also announced a new initiative to support the artist community. Throughout the year, the company will release limited-edition designs from artists who create their own interpretation of Cloud Dancer. 

The first – a tote bag created by illustrator, visual artist and author Emiliano Ponzi – will be available at Pantone.com. 

The company also unveiled its official Pantone Color of the Year partners, which incorporate the hue into their products and offerings. This year’s collaborators are: 

• Motorola 
• Play-doh 
• Post-it 
• Command  
• Pura 
• Mandarin Oriental  
• Joybird

Editor’s note: This story was updated at 11:57 a.m. Jan. 30, 2026, to include Pantone’s headquarters location, Carlstadt.