Perspire Sauna Studio plans 4 more NJ locations

Kimberly Redmond//September 23, 2025//

Perspire Sauna Studio is an infrared sauna and red-light therapy franchise established in 2010 by founder and CEO Lee Braun. - PROVIDED BY PERSPIRE

Kimberly Redmond//September 23, 2025//

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Perspire Sauna Studio is adding four more locations in New Jersey.

In addition to a planned opening before the end of the year in Middletown, the fast-growing sauna franchise aims to add studios in Closter, Westfield and West New York, according to its website.

A timeline for when each site will launch was not immediately available.

Founded in 2010, the brand uses full-spectrum infrared and red-light therapy technology to help members ease pain, burn calories, improve sleep and detox.

Over the past 15 years, the California-based concept says it has opened nearly 100 locations and awarded 275 franchise licenses.

Since making its New Jersey debut two years ago in Wyckoff, Perspire also added an outpost in Montvale.

The upcoming studio in Middletown is franchised by local entrepreneurs Jen Marin and Ronald “RJ” Vitta, according to Perspire.

Vitta is a Monmouth County native with more than a decade of corporate finance experience, while Marin has a background in broadcast journalism and corporate communications. The two said they envision their studio “as a wellness hub where members can experience these healing benefits while connecting with other like-minded individuals.”