Subaru scores naming rights to Philly metro area MLS stadium

Gabrielle Saulsbery//February 18, 2020

Subaru scores naming rights to Philly metro area MLS stadium

Gabrielle Saulsbery//February 18, 2020

In a global first for the Camden automaker, Subaru of America Inc. announced on Tuesday a multi-year stadium naming rights partnership with Major League Soccer team Philadelphia Union.

The 18,500-seat stadium home to Philadelphia Union and USL Championship professional men’s soccer league Philadelphia Union II will now be called Subaru Park. Subaru will become the exclusive automotive partner of the Philadelphia Union; and both companies will produce a series of charitable programs to extend the Subaru Love Promise vision: “to do what is right and good, just for the sake of doing it.”

This is Subaru’s first partnership with a major league sports team.

The core focus of the partnership is to develop community programs that enhance the greater Philadelphia community, centered around youth soccer, pediatric cancer, pet adoption, and environmental sustainability.

Subaru CEO Thomas J. Doll at the grand opening of Subaru of America's corporate headquarters in Camden.
Subaru CEO Thomas Doll at the grand opening of Subaru of America’s corporate headquarters in Camden. – NJBIZ FILE PHOTO

“When organizations unite for the greater good, everyone wins, which is why we at Subaru of America are excited to come together with our local professional soccer team, the Philadelphia Union, under a shared goal to do good and strive for the betterment of our local communities,” said Subaru of Americans President and Chief Executive Officer Thomas Doll in a statement.

“This partnership extends the reach of our commitments to improve the lives of people in our community. Subaru of America, along with our retailers and the Philadelphia Union, will develop community programs that will directly tie to our Subaru Love Promise initiatives,” Doll said.

Aspects of the Subaru Love Promise initiative include a focus on recycling efforts and a community garden to produce fresh fruits and vegetables for communities in need; providing locals in need with the support and equipment they need to be physically active; a focus on battling childhood cancer; and a focus on supporting pet adoption and animal welfare in the greater Philadelphia community.

Ahead of the 2020 season, Subaru Park will receive additional improvements including the first high-dynamic range video board of any MLS soccer-specific venue, thus allowing higher-quality video graphics; new parking lots; and the new Tunnel Club for VIP events.