experiential

Padel United Sports Club
Apr 21, 2026

Bombas co-founder leads $5M investment in Cure Cos. (updated)

Cure Cos. landed a $5 million investment led by Bombas co-founder David Heath to expand its hospitality, wellness and lifestyle brands across North Jersey.

Nov 26, 2025

NRBP: Arts, culture & collaboration drive Newark into 2026

The Newark Regional Economic Outlook highlights local business growth in the Greater Newark region driven by tourism, entertainment, film & TV production and more.

Uncharted in Clifton
Oct 13, 2025

The Paper Store debuts new Uncharted retail banner in NJ (photos)

The 9,000-square-foot location will offer experiential shopping, with fashion, gifts and more, at Clifton Commons.

Spirit Christmas – the newest seasonal retail concept from Egg Harbor-based Spencer Spirit Holdings Inc. – made its debut with eight locations across the Northeast. - PROVIDED BY SPENCER SPIRIT
Sep 26, 2025

Spirit Halloween parent expands Christmas pop-up locations

The company will open 30 shops this year, with décor, gifts, and Santa meet-and-greets across N.J. and other states.

Audible renovated 15,000 square feet of space at 33 Washington St. to house The Pillars retail hub. PROVIDED BY AUDIBLE
Sep 16, 2025

Audible sets October debut for Newark experiential retail hub The Pillars

The renovated 15,000-square-foot space aims to boost local business and community. It arrives complete with listening booths from the storytelling giant, as well as three tenants.

DICK’S House of Sport
Sep 8, 2025

Dick’s 1st House of Sport in NJ lets shoppers get in the game

To celebrate its in-state debut in Jersey City, the experiential retail outlet will welcome sports stars from the Yankees and Knicks, offer giveaways and more during its grand opening weekend, Sept. 19–21.

William Paterson University in Wayne. - WILLIAM PATERSON UNIVERSITY
Feb 3, 2025

William Paterson launches new Career Experience Program

The requirement for all students offers a range of options, from coursework through hands-on projects, fieldwork or a civic engagement experiences to opportunities outside of class, such as an internship, job simulation or more.

Verizon is offering fans of Pixar’s “Inside Out 2” the chance to virtually interact with their favorite characters.
Sep 27, 2024

Verizon launches interactive ‘Inside Out 2’ pop-up at nine stores in NJ

The Basking Ridge-based company is celebrating the streaming launch of the Pixar sequel with in-store activations.

Since Aug. 16, American Dream has been playing host to The Harlem Globetrotters Experience – a 10-day residency.
Aug 23, 2024

Harlem Globetrotters mark new chapter with American Dream residency (photos)

NJBIZ spoke with Keith Dawkins, president, Harlem Globetrotters & Herschend Entertainment Studios, about the 10-day event and the premium experience both the team and the Meadowlands megamall share.

Bubble Planet: An Immersive Experience will officially open to the public in June 2024 at American Dream.
Jul 2, 2024

Bubble Planet sets grand opening at American Dream

The multisensory experience uses a combination of colors, lasers, lights and bubbles, along with 360-degree projection technology to transport guests.

Days Inn by Wyndham is looking for social media savvy duo to capture the upcoming total solar eclipse from a helicopter in exchange for a shared $10,000 payday, part of its “Solar Sun-ternship."
Feb 23, 2024

Paris Baguette, Days Inn unveil contests offering once-in-a-lifetime experiences

Want to document the solar eclipse from a helicopter? How about travel to Paris for a Paris Saint-German soccer match? Look no further.

Pinstripes, a bowling-bocce-bistro concept, has 15 other locations across the U.S., including this Bethesda, Md., location.
Jan 29, 2024

Bistro with bowling and bocce set to open in NJ (slideshow)

The debut of the eatertainment venue will bring an estimated 130 new jobs to the North Jersey area.