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Founded 14 years ago in Boston by Amanda Klane and Drew Harrington, Yasso is the first-to-market product made using a creamy Greek yogurt as the base for its frozen dessert bars. - UNILEVER USA
Founded 14 years ago in Boston by Amanda Klane and Drew Harrington, Yasso is the first-to-market product made using a creamy Greek yogurt as the base for its frozen dessert bars. - UNILEVER USA
Unilever scoops up popular frozen Greek yogurt brand Yasso
Kimberly Redmond//June 22, 2023//
Englewood Cliffs-based Unilever USA is scooping up premium frozen yogurt brand Yasso.
In a June 14 press release announcing plans to acquire the popular brand, the consumer packaged goods giant did not disclose financial terms of the deal but said the transaction is expected to close in the third quarter of 2023.
Founded 14 years ago in Boston, Mass., by childhood best friends Amanda Klane and Drew Harrington, Yasso is the first-to-market product made using a creamy Greek yogurt as the base for its frozen dessert bars. Available at supermarkets and club stores nationwide, Yasso offers a high-quality range of low-calorie yet indulgent treats, from bars to sandwiches to mochi.
With a premium portfolio that includes Ben & Jerry’s, Magnum and Talenti, Unilever believes Yasso is a perfect fit for its ice cream business group.
Matt Close, president of Unilever’s ice cream division, said in a statement, “I am delighted to welcome Yasso to the Unilever family. It has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment.”
“This acquisition is a great step in the evolution of our ice cream portfolio in North America towards high growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights,” Close went on to say.
Yasso Chief Executive Officer Craig Shiesley said, “We are excited to join Unilever and become part of the world renowned family of ice cream and novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
Harrington and Klane added, “We are forever grateful for the team members, consumers, and business partners who supported us along this entrepreneurial journey. With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere.”
