With inflation-weary consumers across the U.S. focused on cutting costs and finding ways to stretch their pennies, two supermarket banners owned by Iselin-based co-op Allegiance Retail Services LLC are looking to help.
As part of a campaign launched in Foodtown and Green Way Markets, shoppers were able to learn how to prepare three healthy, quality meals for just $9 a day.
Besides providing recipes for breakfast, lunch and dinner using one primary source of protein, such as chicken or sausage, the “$9 A Day Challenge” also aimed to present fun and helpful food hacks to make the most of a food budget.
For the initiative, Foodtown partnered with Kassie Keehn, lead chef of the New York State Public Schools, and Allegiance’s own registered dietitian Jacqueline Gomes, to create the recipes as well as cost-cutting suggestions for consumers.
By utilizing a 360-degree approach to let customers know about the challenge, information about the campaign was featured in weekly print circulars, videos on social media and in-store ads.
Donna Zambo, vice president and chief marketing officer at Allegiance Retail Services, said Keehn and Gomes “hit home runs with their meal suggestions.”
Their recipes include a breakfast sandwich made with chicken that costs $2.45 a serving and a lentil and sausage stew that costs $1.98 per serving. The most-watched online campaign video is one regarding a ground beef hack that shows how to stretch the protein into a few meals and make it more nutritious.
“Our Foodtown and Green Way Market stores are locally owned and family operated and therefore are acutely sensitive to how the current economic situation is impacting the families they serve,” said Zambo. “We wanted to be able to deliver high quality meals on a tight budget that would appeal to adults, but even more so children, who can be finicky eaters.”
Allegiance’s retail network spans more than 125 supermarkets in New Jersey, New York and Pennsylvania under the banners of Foodtown, Freshtown Marketplace, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest Market, Market Fresh, Big Deal Food Market, Green Way Markets, Food Basics and Shop ‘n Bag.
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