American Dream will soon have an answer to a timeless question: “Can you tell me how to get to Sesame Street?”

The East Rutherford megamall is teaming up with the makers of Sesame Street on a state-of-the-art immersive experience featuring the iconic street and its beloved characters.

The 13,000-square-foot Sesame Street Learn & Play educational center is set to debut later this year near the ice rink. The design of the space aims to transport children to the world of Sesame Street. There, they can take part in immersive experiences that foster playful learning, American Dream said in a news release.

In the neighborhood

Kids will be able to learn about the rainforest in Elmo’s World or role-play a shopping experience in Hooper’s Store. They can also explore Abby Cadabby’s magical garden or share laughs with Bert and Ernie.

A community center will offer arts & crafts as well as a bike shop to learn about cranks and gears.

A playground will allow children to discover fun facts about nature as they climb and slide. A separate toddler play area will also be available for younger guests.

Sesame Street Learn & Play will offer photo ops in front of the 123 Sesame Street building stoop and Oscar’s trash can, stories with Big Bird and surprise visits from Abby and Elmo.

Party rooms will be available for booking events. And the Sesame Street retail store will complement the memorable experience, according to American Dream.

First, but not last

For kids of all ages:

American Dream also recently a museum of incongruous perceptions and an interactive gaming experience to its lineup of attractions. Click here to read (and see) more.

Jennifer Ahearn is senior vice president of global strategic partnerships & themed entertainment for Sesame Workshop, the nonprofit behind Sesame Street. She commented, “From educational play centers to theme parks to live shows and more, Sesame Workshop has always been committed to creating engaging, joyful experiences for children, families, and fans. That’s why we’re so pleased to team up with American Dream for Sesame Street Learn & Play.”

Ahearn added, “This is the first of several planned U.S. locations for Sesame Street Educational Play Centers, which will provide interactive, playful, and hands-on enriching experiences, featuring favorite faces and places from Sesame Street and encouraging children to thrive in their world.”

American Dream’s senior vice president and general manager Bryan Gaus, added, “Sesame Street has been a cherished brand for over 50 years, and we are beyond thrilled to introduce Sesame Street Learn & Play at American Dream. Generations of children have grown up with the iconic show, and now, kids and those young at heart can engage with Sesame Street firsthand at American Dream.”

Sesame Street Learn & Play joins a growing entertainment lineup at the mall. Other experiential offerings include Activate, Paradox, Big Snow, Angry Birds mini golf, Legoland Discovery Center, Nickelodeon Universe Theme Park, DreamWorks Water Park and Sea Life Aquarium.