Gannett and BetMGM announced an extensive partnership Sept. 16.

Under the terms of the agreement, Jersey City-headquartered BetMGM will serve as the preferred online sportsbook and casino partner for USA TODAY Sports. It will provide sports betting odds and betting information across the USA TODAY Network, which includes more than 200 local U.S. markets across 43 states (including New Jersey) with more than 300 digital news and media brands.

Some key features of the partnership include:

• Incorporates BetMGM sports betting odds into stories and content sharing betting odds, moneylines, spread, and over/unders for games as well as a BetMGM “Bet Now” feature;
• BetMGM Sportsbook and BetMGM Casino will gain visibility as a listed partner on website footers across all USA TODAY Network publications.

“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape,” said Michael Reed, Gannett chairman and CEO, in a press release. “As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off.”

“BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience,” said BetMGM Chief Executive Officer Adam Greenblatt. “By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games.”

Reed said that Gannett believes that BetMGM complements its existing portfolio of partners, which will enable the company to drive further audience growth and engagement. “We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform,” he added.

“We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond,” said Greenblatt.

See also:

In August, one lucky New Jersey player made iGaming history, hitting the largest online casino jackpot in U.S. history on the BetMGM platform. Click here to find out the winnings.