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BetMGM launches brand refresh with Hamm campaign
The Jersey City-based sports betting platform unveiled its “Make it Legendary” initiative starring award-winning actor Jon Hamm. Watch a spot here.
Jeter joins BetMGM as brand ambassador
The Yankees icon will appear in national campaigns for the Jersey City-based sports betting platform and will promote responsible gaming efforts.
BetMGM launches new feature for New Jersey, Michigan poker players
“This is a landmark day for our poker product as we combine player pools in select markets,” commented Vice President of Gaming Angus Nisbet. “With the introduction of shared liquidity, we’ve listened to players’ desire for more games and larger prize pools."
BetMGM, Gannett strike multiyear partnership
The Jersey City-headquartered company will serve as the preferred online sportsbook and casino partner for USA TODAY Sports.
As football kicks off, MGM ramps up responsible gaming efforts
At the center of the campaign, which will roll out to MetLife Stadium, among other venues, is GameSense. The program focuses transparent and proactive engagements with guests and customers about how to gamble responsibly.
NJ player wins record $6.5M jackpot on BetMGM online casino
The unnamed player hit the largest online casino prize in U.S. history with just a $200 bet.
BetMGM strikes first-of-its-kind partnership with X
“Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience,” according to the Jersey City-based sports betting and iGaming operator's CEO, Adam Greenblatt.
NJ companies taking center stage with 2024 Super Bowl ads
CBS “virtually sold out” of its inventory for in-game spots by early November, with a 30-second commercial reportedly going for between $6.5 million and $7 million, according to Variety.
Responsible Gaming Coalition adds 3 operators
The expansion comes amid increased efforts in New Jersey to address gambling addiction.
BetMGM pledges to highlight ‘responsible gaming’ in its marketing
Beginning March 1, the Jersey City-based company said it will prominently feature the messaging in its mobile app and in advertisements across billboards, television, print and radio.
BetMGM alerts customers of data breach
The Jersey City-based company learned of the breach in November and believes the issue occurred in May.
Naming partnership creates BetMGM Meadowlands Rail Line
The new naming partnership - the first for NJ Transit - updates the moniker of the Meadowlands Rail Line, and adds another source of revenue for the agency.
