Campbell Snacks is teaming up with the Big Ten Conference on a campaign to promote some of its favorite game day snack brands.

The collaboration announced Oct. 6 by Campbell Soup Co. includes eye-catching grocery store displays and a fan sweepstakes to win tickets to the football championship game in Indianapolis, Ind.

It also includes digital ads on the Big Ten Network’s social and digital platforms, as well as the Fox Sports App, for Campbell’s brands, such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, and Kettle Brand and Cape Cod potato chips.

In a press release, Campbell Vice President Digital Commerce and Omni-Shopper Marketing Stephen Chriss said, “We’re proud to partner with the Big Ten Conference, the prestigious 126-year-old collegiate athletics conference, and expand our Snacks’ footprint while bringing even more life to the tailgate and homegate experience.”

“This exciting new partnership demonstrates how we are continuing to elevate the fan experience for millions of college sports fans and our consumers — at home, the store, and at the game,” Chriss added.

Campbell Snacks is the $4 billion snacking division of the Camden-based food company.

“As the home to numerous world-famous brands, Campbell Snacks is a new and welcomed partner for Big Ten Conference fans and alumni,” said Big Ten Network vice president of sales, Jack Brown. “We are looking forward to working with Campbell to deliver fresh experiences – digitally and in person – alongside the tradition of Big Ten athletics.”