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The basics:

• Campbell’s partners with Pabst Blue Ribbon for beer-infused soups
• Two new Chunky flavors: Beer Cheese and Beef, Bacon & Beer Chili
• Launching exclusively at Walmart with tasting events
• Nationwide food truck sampling tour starts Sept. 3 at Walmart stores

As part of a newly announced partnership with American beer brand Pabst Blue Ribbon, The Campbell’s Co. is launching limited-edition, beer-infused soups.

Scheduled to hit the shelves exclusively at Walmart starting in August, the new varieties of Chunky soup are: Beef, Bacon and Beer Chili with Beans

• Beer Cheese with Potatoes & Chorizo
• Beef, Bacon & Beer Chili with Beans

According to Campbell’s, customers can enjoy the flavors straight from the can or get creative and use it as a topping for hot dogs, nachos or soft pretzels.

Commenting on the new LTOs, Campbell’s Chunky Senior Brand Manager Ryan Pawling said, “This is the ultimate flavor collaboration. Our fans love bold, unexpected taste experiences, and pairing Chunky’s hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle.”

Since Campbell’s rolled out its Chunky soup 55 years ago, the lineup has primarily been marketed toward men.

After being designated as the official soup of the NFL in 1997, the brand has teamed up with football stars including Jason Kelce and Travis Kelce on limited-edition products and advertising campaigns. It has also worked with NFL players to tackle food insecurity via the Chunky Sacks Hunger initiative.

‘Excited to stir things up’

Pabst Senior Brand Director Rachel Keeton said, “We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer.

“It’s a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we’re excited to stir things up,” Keeton added.

To celebrate the tie-up, Camden-based Campbell’s and San Antonio-headquartered Pabst plan to host a “dive bar takeover” Aug. 21 from 6–10 p.m. at Ray’s Bar in New York City. In addition to trying out the new soup and chili paired with an ice-cold PBR, attendees will be able to snag branded merchandise and get “Chunky-fied” by an onsite caricature artist, Campbell’s said.

Additionally, the partnership will hit the road Sept. 3 with a month-long food truck sampling tour at Walmart stores nationwide to offer customers free tastings.

Staying in

The release comes as Campbell’s sees increasing consumer demand for soups as more and more inflation-weary shoppers are cooking for themselves to save money.

When Campbell’s announced its third quarter sales in June, the company said the highest rate of consumers are cooking at home since the onset of the pandemic in early 2020.

For the period ending April 27, 2025, the company reported a 7% rise in net sales of products such as Rao’s tomato sauce, Chunky soups and Homestyle ready-to-eat soups. By contrast, the snacks unit – whose portfolio includes Goldfish crackers, Late July snacks and Lance sandwich crackers – saw a 5% decline.