The Vitamin Shoppe appointed Laura Coffey as executive vice president, chief financial officer.

With this new appointment, announced Thursday, Coffey is responsible for corporate finance, financial planning and analysis, risk management, accounting, internal audit, tax, and real estate. She reports to Chief Executive Officer Sharon Leite.

Coffey has held leadership positions in finance, accounting, strategic planning, e-commerce, merchandise planning, inventory management and business development. Over a 23-year career at Pier 1 Imports Inc. Coffey held a series of positions including executive vice president, interim chief financial officer; executive vice president, e-Commerce and Business Development; executive vice president, Merchandise Planning and Allocations; and senior vice president, Finance, serving as the company’s principal accounting officer.

Coffey is a licensed CPA and has extensive SEC and corporate governance experience.

“As The Vitamin Shoppe continues on our mission to become the premiere destination for trusted health and wellness solutions, I am thrilled to welcome a CFO of Laura’s caliber to our leadership team,” Leite said in a prepared statement. “She is the rare CFO who has depth of experience across financial management as well as omnichannel operations, digital transformation, and inventory management. I’m confident her experience and expertise managing complex financial organizations, grounded in an exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance.”

During her time at Pier 1, Coffey led the effort to restructure the Finance organization and the forecasting and reporting processes during a time of intense market scrutiny and changing business dynamics, according to her hiring announcement.

She also led the launch and growth of Pier1.com and a multi-year roadmap to develop the company’s omnichannel initiatives.

She started her career at accounting firm KPMG, where she audited public and private companies in the financial, manufacturing and retail sectors, later joining one of her largest clients, Alcon Laboratories.

“This is a meaningful time to operate in the health and wellness space and I see considerable opportunities for The Vitamin Shoppe, as we serve our communities during this extraordinary time in our history and the world at large,” Coffey said in a prepared statement.

Earlier this month, The Vitamin Shoppe announced the addition of Muriel Gonzalez as executive vice president, chief merchandising and marketing officer.