BNO acquisition of Philly's Garfield Group expands footprint
Linda Lindner//July 8, 2021//
BNO acquisition of Philly's Garfield Group expands footprint
Linda Lindner//July 8, 2021//
Somerville-based creative agency BNO Inc. (also known as Baldwin & Obenauf), on July 8 announced the acquisition of Garfield Group, a creative marketing and PR agency based in Old City, Philadelphia.
The integration will take place over the next six months and operate under the name BNO, with plans for the Philadelphia office to house an integrated BNO Garfield team.
The deal includes occupying the 5,000 square feet of office space in Garfield Group’s Old City headquarters on Chestnut Street in Philadelphia’s Historic District, and represents the second geographical expansion in the last 18 months for BNO, who also opened an office in St. Petersburg, Fla., in 2019.
BNO is an award-winning, woman-owned business that employs 70 people and is led by President Trista Walker and Founder Joanne Obenauf.
BNO’s clients include Johnson & Johnson, Verizon, Aramark and Mastercard. Garfield adds 33 years of award-winning branding, digital, broadcast video and public relations capability, and clients including Stride Learning, Marlin Capital, Prognos Health and Clincierge.
“We are energized by the new opportunities our relationship with BNO offers,” said Matt Pfluger, vice president of strategy and client services at Garfield Group. “I’ve known the leadership team at BNO for several years. It’s a dynamic agency that is highly complementary to our focus on creating compelling brand experiences for everyone along the customer journey.”
Walker enthusiastically concurs. “The combination of our teams and expanded capabilities made this an incredibly attractive move,” she said. “We expand Garfield’s search, media, and analytics capability, and they add Public Relations to ours, increasing BNO’s ability to service current and future clients exponentially.”