Cannabis giant Curaleaf is kicking off an effort to help fight food insecurity in New Jersey.

Run through the multistate operator’s corporate social responsibility platform, Feed the Block will benefit 18 charities in 13 states. In New Jersey, that includes the Food Bank of South Jersey in Pennsauken and Trenton-based social services organization Mercer Street Friends.

Through Aug. 31, customers at the MSO’s retail locations will have the option to round up their purchases to the nearest dollar. Curaleaf will then match 25% of those donations to raise money for charity, according to the company. In New Jersey, stores in Edgewater Park, Bordentown and Bellmawr will participate.

Launched in 2020, Feed the Block has raised nearly $455,000 for food banks, homeless shelters and nonprofits across the U.S.

This year marks the fourth time Curaleaf will partner with the Food Bank of South Jersey. It’s the third time the company will team up with Mercer Street Friends. During the first year of the program, the company fundraised on behalf of the Borough of Bellmawr.

In a statement, Curaleaf Chief Executive Officer Matt Darin said, “It is a privilege to stand alongside our incredible, mission-driven nonprofit partners as we renew our commitment to supporting the communities we serve.”

He went on to say the company is proud to continue the program for another year — and happy to match donations.

“The contributions from our valued medical patients and adult-use consumers is an integral component of our ability to support local food programs that bring hunger relief to affected communities in our local areas,” Darin said.

Editor’s note: This story was updated at 11:22 a.m. ET Aug. 6, 2024, to correct the company’s name in the headline.

More efforts:

• RWJBarnabas Health receives $225K grant to fight food insecurity
• AtlantiCare rolls out mobile grocery store