Eat Clean Bro, Village Super Market unveil retail partnership

Kimberly Redmond//February 18, 2025//

Jamie Giovinazzo, CEO and co-founder of Eatontown-based Eat Clean Bro

Jamie Giovinazzo, CEO and co-founder of Eatontown-based Eat Clean Bro. - PROVIDED BY EAT CLEAN BRO

Jamie Giovinazzo, CEO and co-founder of Eatontown-based Eat Clean Bro

Jamie Giovinazzo, CEO and co-founder of Eatontown-based Eat Clean Bro. - PROVIDED BY EAT CLEAN BRO

Eat Clean Bro, Village Super Market unveil retail partnership

Kimberly Redmond//February 18, 2025//

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Eatontown-based meal delivery service is expanding its retail presence.

As part of an agreement with , the company’s healthy, chef-prepared offerings will be available at 19 ShopRite supermarkets in the tri-state area. The brand will also hit the aisles of two Fairway Market locations as well as three Gourmet Garage stores in New York City owned and operated by the family-run, Springfield-headquartered grocer, according to a Feb. 18 press release.

The lineup of ready-to-eat options includes:
  • Basics Elite: Tender grilled barbecue chicken breast served over homemade turmeric yellow rice, with a side of steamed green beans and barbecue sauce
  • Jessica’s Fajita Mac: Pulled chicken tossed in enchilada sauce over creamy homemade gouda mac & cheese and topped with shredded Monterey Jack
  • Korean Beef Bowl: Seasoned lean ground beef sautéed with soy sauce, sesame, ginger and red pepper flakes, topped with edamame, served with steamed white rice and broccoli
  • General Bro’s Chicken: Grilled chicken thighs covered in a signature sweet-and-spicy Asian glaze served with a side of steamed jasmine white rice and broccoli
  • Teriyaki Chicken Thigh: Chicken thighs glazed with sweet-and-spicy teriyaki sauce served with a side of steamed white rice

 

The Village partnership comes nearly two years after Eat Clean Bro made its retail debut at Livoti’s Old World Market. The family-owned and operated specialty grocery chain has stores in Monmouth County.

Eat Clean Bro co-founder and CEO Jamie Giovinazzo said, “Our mission has always been to provide fresh, nutritious and delicious meals that fit seamlessly into people’s lives, whether they’re on-the-go or at home. As someone born and raised in New Jersey, it’s incredibly rewarding to see our meals on the shelves of local Village Super Market stores, making healthy eating more accessible to the community.”

Launched in 2013, Eat Clean Bro specializes in meals made with all natural ingredients that are free of processed food, chemicals and preservatives.