Wakefern debuts America 250 packaging, summer promotions

Kimberly Redmond//July 1, 2026//

ShopRite Shopping Center in Flanders. PROVIDED BY RIPCO REAL ESTATE

ShopRite Shopping Center in Flanders. - PROVIDED BY RIPCO REAL ESTATE

ShopRite Shopping Center in Flanders. PROVIDED BY RIPCO REAL ESTATE

ShopRite Shopping Center in Flanders. - PROVIDED BY RIPCO REAL ESTATE

Wakefern debuts America 250 packaging, summer promotions

Kimberly Redmond//July 1, 2026//

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Wakefern Food Corp. is celebrating America’s 250th birthday with limited-edition patriotic packaging on a selection of its products at its 380-plus supermarkets across the Northeast.

As part of the Keasbey-based cooperative’s “Star-Spangled Own Brands” initiative, 30 top-selling favorites now feature vibrant red, white and blue fireworks-themed designs inspired by this year’s nationwide celebration.

Wakefern Food Corp. Star-Spangled Own Brands initiative
launched Star-Spangled Own Brands initiative, introducing patriotic packaging on products in celebration of America’s 250th birthday. – PROVIDED BY WAKEFERN

Wakefern said the lineup of Bowl & Basket items includes:

  • Crispy toasted rice cereal
  • Medium roast doughnut shop coffee k-cups
  • Original wavy potato chips
  • Chocolate chip cookies
  • Sugar cones
  • Marshmallows
  • Maraschino cherries
  • Sweet honey barbecue sauce
  • Ketchup
  • Mustard
  • Hot dog buns
  • Hamburger rolls
  • Seltzer
  • Spring water
  • Whipped toppings
  • Cheese slices

Patriotic packaging can also be found on Bowl & Basket ice cream sandwiches, vanilla ice cream bars and a variety of ice cream tub flavors, like vanilla, cookies & cream and mint chocolate chip, the cooperative said.

Additionally, shoppers at select Wakefern banners who purchase participating products from the Coca-Cola Co., the Hershey Co., Kimberly-Clark, Kraft Heinz and Mondelez International can score a free store gift card. According to the cooperative, there is a limit of one per customer.

Offers include:

  • $75 gift card at with a qualifying $250 purchase through July 4
  • $75 gift card at The Fresh Grocer with a qualifying $250 purchase through July 2
  • $50 gift card at Fairway Market with a qualifying $150 purchase through July 2

‘Deep roots’

Wakefern Chief Sales Officer Darren Caudill shared, “Since Wakefern was founded in 1946, our cooperative has been built on the strength of independent, family-owned supermarket businesses with deep roots in the communities they serve.”

“As the nation celebrates its 250th birthday, this limited-edition Bowl & Basket packaging is a meaningful way to honor that proud American story and help our customers celebrate with family and friends all summer long,” he said.

Wakefern’s other banners include Price Rite Marketplace, Gourmet Garage, Di Bruno Bros., Morton Williams and Dearborn Market.