Belvidere-based Edible Garden’s line of sustainably grown leafy greens will soon be available at even more supermarkets across the Tri-State area.
In a Dec. 6 press release, the hydroponic farming company announced an expansion of its distribution with Gristedes and D’Agostino – both of which are members of Iselin-based supermarket co-op Allegiance Retail Services LLC – to sell Edible Garden products in 29 of their combined locations in Manhattan, Brooklyn and Westchester County.
Founded in 2015, the company’s locally grown, sustainable lettuce, organic herbs, hydro basil, salad kits and protein powders can be found at more than 4,000 stores, including ShopRite, Weis Markets, Meijer and King Kullen.
In addition to expanding its distribution network, the company plans to collaborate with Gristedes and D’Agostino on the display and strategic placement of its products. Edible Garden will also work with the stores’ buying teams to determine the best mix of products for each retail location.
Rick Rodriguez, Gristedes’ produce director, said, “We have a longstanding relationship with Edible Garden and look forward to enhancing our partnership by adding their products into our retail locations. They have been a solid partner over the years, and we believe their ‘Zero-Waste Inspired’ approach aligns with the importance we place on sustainability. By adding branded displays for their products in our retail locations, Edible Garden is helping to enhance the consumer experience. Edible Garden has proven to be a dependable and forward-thinking supplier and we look forward to building on this relationship into the future.”
Edible Garden Chief Executive Officer Jim Kras echoed the sentiment, saying the company is proud to expand the relationship with iconic chains such as Gristedes and D’Agostino.
“Their retail locations are ideally located in densely populated, urban areas that receive high volumes of foot traffic, in the New York City metropolitan area. In addition to expanding our retail footprint, our goal continues to be to deepen our penetration and significantly expand our product placement within their locations,” Kras said.
“Gristedes and D’Agostino know how important quality produce is to the neighborhoods it serves and is fully committed to providing the freshest, most extraordinary mix of produce at attractive prices. Their commitment resonates well with our’ Zero-Waste Inspired’ approach of producing healthier, locally grown, and sustainably produced products that consumers demand,” he commented. “Moreover, reducing consumer waste and improving product shelf life, reduces shrinkage for the store owner—making this approach a win-win for all parties.”