Hydroponic farming company Edible Garden is launching a line of potted herbs and basil bowls that can be planted in a consumer’s home garden.
After introducing its new Garden Starters products at Meijer retail location across the Midwest earlier this month, the Belvidere-based company announced plans to broaden distribution to include all Wakefern Food Corp.’s ShopRite stores in the Northeast.
In a May 17 press release, Edible Garden’s chief executive officer Jim Kras said the “strategically timed initiative” aims to capitalize on peak spring planting season.
“Considering that 35% of American households grow a portion of their own food, Edible Garden’s sustainably produced, herbs, and produce, have become popular choices amongst consumers that are looking to make their food taste better,” Kras said.
Founded in 2015, the company’s lettuce, organic herbs, hydro basil, salad kits and protein powders can be found at more than 4,000 stores, including ShopRite, Weis Markets, Meijer, King Kullen, Gristedes and D’Agostino.
“Garden Starters presents an opportunity for consumers to purchase Edible Garden potted herbs for their home gardens. By making the potted herbs available alongside our cut herbs and sustainably grown produce in the same supermarket section, we provide the utmost convenience for customers,” said Kras, adding, “We believe this is an incremental sales opportunity for our retail partners and an opportunity for Edible Garden to further increase revenue.”i