Belvidere-based Edible Garden’s line of sustainably grown leafy greens will soon be available at Morton Williams Supermarkets, an upscale grocery chain in New York City.
In a Jan. 24 press release, the hydroponic farming company announced an expansion of its distribution with the supermarket – which is a member of Iselin-based supermarket co-cop Allegiance Retail Services LLC – to sell Edible Garden produce and products in its 16 stores across Manhattan.
Founded in 2015, the company’s locally grown, sustainable lettuce, organic herbs, hydro basil, salad kits and protein powders can be found at more than 4,000 stores, including ShopRite, Weis Markets, Meijer and King Kullen.
Located primarily in upscale neighborhoods, Morton Williams focuses on high-quality, fresh and diverse produce offerings at a competitive price point. It is also one of the newest members of Allegiance’s co-op, having joined in November 2022.
Edible Garden Chief Executive Officer Jim Kras said the company is pleased to add Morton Williams to its regional distribution network.
“The New York Metropolitan area is one that Edible Garden knows well, as we have developed strong relationships with many of the leading retailers operating in the region. We will be offering Morton Williams our entire product line of herbs and locally grown lettuce. Moreover, we will leverage our extensive knowledge of the region and work closely with them to identify the optimal product mix for each of their retail locations,” Kras stated.
Marc Goldman, produce director at Morton Williams, said they are excited to add Edible Garden brand product.
He added, “We believe Edible Garden’s mission of bringing fresh, safe, organic, and sustainably grown food to urban and other communities is closely aligned with our own, and we look forward to a long and successful relationship with them.”
Last month, Edible Gardens grew its distribution agreements with two other New York City supermarkets within the Allegiance family — Gristedes and D’Agostino.