NYC grocery chain Morton Williams joins Allegiance Retail Services

Morton Williams Supermarkets, a 70-year-old family-owned and operated grocery chain in New York City, has become the newest member of Iselin-based supermarket co-op Allegiance Retail Services LLC.

In a Nov. 21 press release, Allegiance Chief Operating Officer John Derderian welcomed the retailer, saying Morton Williams’ decision to join is “a great testament to the strength of our cooperative and product offerings.”

Located primarily in upscale Manhattan neighborhoods, Morton Williams focuses on high-quality, fresh and diverse produce offerings. Each of the chain’s 16 locations is designed to reflect the needs of the neighborhood in which it is situated.

Avi Kaner, an owner of Morton Williams Supermarkets said, “We are honored to join the Allegiance family. The level of dedication and support by the cooperative’s executives and other members has been stellar.”

“We look forward to growing and enhancing our relationship with this wonderful organization,” added Kaner, who was unanimously elected to Allegiance’s board of directors.

Morton Williams joins Gristedes and D’Agostino’s – two other leading iconic supermarkets – as Members of Allegiance, now positioning the cooperative as the leader in the Manhattan marketplace.

Overall, Allegiance’s retail network spans more than 125 supermarkets in New Jersey, New York and Pennsylvania under the banners of Foodtown, Freshtown Marketplace, D’Agostino, Gristedes, Pathmark, LaBella Marketplace, Brooklyn Harvest Market, Market Fresh, Big Deal Food Market, Green Way Markets, Food Basics and Shop ‘n Bag.