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The school will now be known as the School of Business and Digital Media, Georgian Court said in a news release, as it integrates digital communication and digital media programs formerly found in the School of Arts and Sciences, and adds other programs and partnerships.

“We are developing more integrated programs and presenting multidisciplinary programs that meet the needs of businesses in diverse fields,” President Joseph R. Marbach said in a prepared statement. “Employers are actively recruiting students who have knowledge (of) digital arts, digital communication, technology and business — skills that cut across a wide variety of positions in so many industries.”

Georgian Court said the name change, which is effective immediately, was a timely and relevant one.

“Integrating our programs in graphic design and multimedia, digital communication and digital design with the School of Business conveys a business-oriented sense of professionalism to these majors,” Edmond Salsali, assistant professor and chair of the Department of Communication, Graphic Design and Multimedia, said in a statement. “This reorganization also allows students to be more aware of the marketing and industry-related aspects of their fields.”

Students in the School of Business and Digital Media are required to hold internships, Georgian Court said, and have access to such technology as the International Collaboration Center and computer laboratories.

“We recognize the need to prepared students for jobs that don’t yet exist,” said Gina Marcello, assistant professor and leader of the digital communication program. “The inclusion of four new majors in the School of Business and Digital Media provides more opportunity for our students to develop the skills required to create, manage and distribute innovative content for diverse audiences.

“The business community continues to demand graduates who are able to manage all aspects of organizational growth with a heavy emphasis placed on digital content creation skills.”