Jersey City’s Goya Foods is now allowing consumers to bypass the stores and order products directly from its new e-commerce site, shop.goya.com.
The largest Hispanic-owned food company in the U.S., Goya launched the site Sept. 19, not long after the start of Hispanic Heritage Month (Sept. 15-Oct. 15).
“We’re excited to expand our digital footprint and give consumers across the country another easy way to buy their favorite Goya products who otherwise may not have access to them,” said Bob Unanue, president and CEO of Goya Foods, said in a statement.
“Despite the pandemic and the potential for a global food crisis, we have been working courageously to develop new and exciting products that are both nutritious and affordable,” Unanue continued.
Products on the site include staples such as Goya Adobo, Sazón, chipotles, anchovy stuffed olives, rice and beans, as well as new products that can be more difficult to find in stores, such as Goya Latin Roots Chips, baked fruit chips and aloe vera drinks.
Shipping is available anywhere in the contiguous United States. Goya added that it expects to launch branded merchandise, including T-shirts, hats, aprons, cutting boards and more, for the upcoming holiday season.