Hackensack Meridian wants patients to know: ‘We’re Ready’

Dawn Furnas//June 20, 2022

The state’s largest health care network isn’t mincing words with its new brand campaign.

Hackensack Meridian Health announced June 16 that its new message, “We’re Ready,” reflects the network’s “readiness to help patients tackle any challenge that comes their way, ‘today and every day.’”

“We are delivering on our promise to transform health care by quickly adapting and responding to the ever-evolving world of medicine and the needs of those we serve,” Robert Garrett, CEO of Hackensack Meridian Health, said in a statement. “Our network has played a major role in the COVID-19 pandemic, from treating more patients and administering more vaccine doses than any network in New Jersey, to developing the state’s first rapid COVID-19 test.”

Over the next year, Hackensack Meridian will roll out branded TV ads, as well as those that focus on the network’s expertise in cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics, cancer and pediatrics. It will also run new radio, print, out-of-home and digital messages.

“Through real-life footage of our patients and their caregivers, and various technologies – showcased in dramatic black and white footage – we want people to feel confident and inspired knowing that we have what it takes to provide exceptional care to help our patients overcome any ailment,” added Dorie Klissas, Hackensack Meridian’s senior vice president and chief marketing officer.