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The basics:

• Hain Celestial sells North American snacks business for $115 million
• Buyer Snackruptors acquires brands including Terra chips, Garden Veggie Snacks
• Sale proceeds will reduce debt, strengthen Hain’s balance sheet
• Snacks represented 22% of fiscal 2025 net sales amid broader turnaround efforts

Hain Celestial Group Inc. is slimming down.

The Hoboken-based better-for-you consumer packaged goods giant sold off its North American snacks business in a deal worth $115 million. Hain announced plans to sell less than a month ago.

The transaction closed March 2. Now, family-owned Ontario-headquartered snacks manufacturer Snackruptors Inc. owns the unit. Its brands include Garden Veggie Snacks, Terra chips and Garden of Eatin’ snacks.

According to Hain, proceeds from the sale will go toward reducing debt, and strengthening the company’s financial position and leverage profile.

Once a major part of Hain’s business, the snacks segment has faced challenges. Issues include growing consumer demand for healthier foods, as well as competition from other CPG companies. In fiscal year 2025, the North American snacks portfolio represented 22% of Hain’s $1.6 billion in net sales, the company has said.

According to Hain, the divestiture “represents an important first step as Hain sharpens its focus and advances a simplified North American portfolio centered on core categories with stronger margin and cash flow profiles.”

With an improved portfolio and balance sheet, Hain expects to be able to invest more over time in its core North American categories of tea, yogurt, baby/kids and meal preparation.

Surviving brands include Celestial Seasonings teas, Greek Gods yogurt, Spectrum Organic culinary oils and Earth’s Best Organic baby and kids foods.

‘We remain confident’

The divestiture comes about three months after Hain named interim CEO Alison Lewis to the post permanently. The company initially appointed Lewis in May 2025, following Wendy Davidson’s departure. Since, she has focused on ramping up the company’s existing turnaround campaign.

After kicking off a multiyear transformation effort in 2023, Hain has shed some non-core assets.

In September 2024, the company sold its ParmCrisps snack brand to Our Home. The Boonton-based wholesome snack maker acquired the banner for an undisclosed sum. Hain also divested its Thinsters cookie business to Mount Laurel-headquartered J&J Snack Foods Corp. Financial terms of those deals were not disclosed.

Additionally, the company has said it was exploring a possible sale of its personal care business to concentrate further on food and beverages.

In its most recent quarter ending Dec. 31, 2025, net sales were $384 million, a 7% year-over-year decline.

In a statement accompanying the latest earnings report’s Feb. 9 release, Lewis said, “We demonstrated meaningful strategic and operational progress in the second quarter and are advancing our turnaround strategy with urgency. We took bold steps to sharpen our portfolio and strengthen our balance sheet through the divestiture of our North American snack business, giving us greater financial flexibility alongside an im-proved margin and cash flow profile.”

“Our core categories are stable, our operational execution is improving, and we demonstrated strong cash delivery in the quarter. The actions underway across simplification, pricing, innovation, and productivity provide a clear path to sequential improvement in the back half of the year. We remain confident in our path forward,” she said.