The results are in: Jersey Mike’s Subs and its customers raised a record-breaking $20 million for the 2022 Special Olympics USA Games and state programs during its 12th annual Month of Giving in March.
Last month, NJBIZ shared the news that the international sub chain, headquartered in Manasquan, was supporting the games with the fundraising campaign, where customers could make donations through Jersey Mike’s mobile app or in-store. Additionally, on March 30, more than 2,000 local Jersey Mike’s restaurants gave 100% of the day’s sales – not just profit – to the Special Olympics.
The Day of Giving was also the chain’s biggest day of sales ever, according to Caroline Jones, senior vice president, Jersey Mike’s Franchise Systems Inc., and daughter of founder Peter Cancro.
“What an incredible and heartwarming day. Our customers came out in droves buying subs to help our Special Olympics athletes,” Jones said in a statement. “Thank you to our customers, franchise owners, team members and Special Olympics family for making a difference!”
The chain said the fundraising total exceeded the $15 million raised during last year’s campaign. Since the onset of Month of Giving in 2011, Jersey Mike’s has raised more than $67 million for local charities.
“We are beyond humbled by the generosity of Jersey Mike’s and its customers,” Joe Dzaluk, president and CEO of the 2022 Special Olympics USA Games, said in the statement. “I was amazed at the energy and enthusiasm of the thousands of athletes, families and fans who visited Jersey Mike’s stores this month. We can’t wait for this June to display the grit, determination, and bravery of our athletes.”
This year’s Special Olympics event is taking place June 5-12 in Orlando.