The basics:

• Free food available July 14 at participating New Jersey Craveworthy restaurants
• Gregorys Coffee, Big Chicken, Wing It On!, Sigri Indian BBQ included
• Customers must register in advance to redeem the offer
• Participants also receive exclusive discounts through July 31

As part of a nationwide customer appreciation day, four Craveworthy Brands-owned concepts in New Jersey are giving away free food July 14.

According to the multi-brand operator, the following freebies will be available all day:

• Two chicken tenders and fries with Shaq’s ranch at Big Chicken
• 4-ounce cold brew coffee and second small cold brew for $1 at Gregorys Coffee
• Samosa at Sigri Indian BBQ
• Five bone-in medium buffalo wings with ranch at Wing It On!

Through its “Bet on the Bite” campaign, Craveworthy says it hopes to help guests “discover their next favorite craving for free.” Besides Gregorys Coffee, Sigri Indian BBQ, Wing It On! and Big Chicken, the initiative includes Craveworthy’s other 10 fast-casual and quick-service brands.

Overall, Bet on the Bite will span more than 200 restaurants across the U.S., according to Craveworthy.

Within New Jersey, the following spots are participating:

• Sigri Indian BBQ (North Brunswick)
• Wing It On! (West Orange and Linden)
• Big Chicken (Bridgewater)
• Gregorys Coffee (Manalapan, Jersey City, Hoboken, Paramus, Summit and Lawrenceville)

The bite wins

In order to take advantage of the offer, guests must register in advance here. Then, they’ll receive a confirmation email to show in store July 14 to claim their free item. According to Craveworthy, customers who show up will also get exclusive discounts running through July 31.

Headquartered in Illinois, Craveworthy aims to help emerging and legacy chains grow through brand revitalization, operational support, franchising and marketing.

After acquiring Gregorys Coffee last summer, Craveworthy Brands is accelerating its franchising push to drive nationwide expansion of the specialty coffee chain.

Founded in 2006 by Holmdel native Gregory Zamfotis, the brand is known for coffees, teas, scratch-made pastries and unique seasonal items. It is also all-in on healthier options, like clean energy drinks and vegan breakfast sandwiches.

Craveworthy purchased Wing It On! in January 2023. The brand’s offerings include fresh wings, boneless tenders, hand-crafted crispy chicken sandwiches, chicken and vegetable dumplings, and customizable seasoned fries.

Big Chicken joined Craveworthy’s portfolio in March 2025. The concept was co-founded by NBA legend and Newark native Shaquille O’Neal. Its menu fuses O’Neal’s home-cooked childhood favorite foods with trending flavors. Items include chicken sandwiches, chicken tenders, Cheez-It cracker-crusted macaroni and cheese, jalapeno slaw and dirty fries with cheese sauce and bacon, as well as frozen treats like sundaes and shakes.

Craveworthy founder and CEO Gregg Majewski said, “I’m so confident in our food that I will bet the company on a single bite.”

“Restaurants love to talk. We’d rather feed you,” Majewski added. “This is confidence you can taste. Fourteen brands opening their doors, handing over their best and letting the food do the work. We believe our food is the best in the industry. That’s why we bet on the bite.

“Because the bite wins. Every time.”