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Maestro Dobel Tequila was named the first Official Tequila of the U.S. Open as part of a new partnership starting this year.

Under the agreement announced Aug. 10, the brand – which is owned by Jersey City-based Proximo Spirits – will have a visible presence across key tournaments such as the Miami Open, BNP Paribas Open and Western & Southern Open.

The deal includes on-court signage, as well as product distribution at concession stands, restaurants and private hospitality spaces, according to Maestro Dobel and the United States Tennis Association.

Fans attending the tournament later this month in Queens, N.Y., will be able to find Maestro Dobel at a branded full-service bar inside Arthur Ashe Stadium and branded mobile carts across the grounds, offering tequila cocktails poured in a co-branded souvenir cup.

Maestro Dobel will also participate in the “Flavors of the Open” ticketed food and beverage event at Louis Armstrong Stadium Aug. 24, as well as support the annual USTA Foundation Gala set for Aug. 28.

Financial details of the tie-up were not disclosed.

Maestro Dobel – which is part of Proximo’s Cuervo business – has found success in other professional sports partnerships. For the past three years, the brand has been the Official Tequila of the PGA Tour.

Deanne Pownall, USTA managing director of corporate partnerships, said, “The US Open has a storied and rich history driven by passion for the sport of tennis and a commitment to excellence. These attributes are shared with Maestro Dobel Tequila and we are excited to introduce this legacy brand to our fans on-site, and showcase the partnership to fans around the world.”

Juan Dobel, founder of Maestro Dobel Tequila, said in a statement, “As an 11th generation tequila maker, I take great pride in the mastery and precision with which we craft our award-winning Maestro Dobel tequilas. Each year, we see that same passion and dedication on display in the competition at the US Open, so we are incredibly proud to announce Maestro Dobel – creator of the world’s first Cristalino – as the first ‘Official Tequila’ of this iconic tournament.”

He added, “As the number one ultra-premium tequila in Mexico and one of the fastest-growing globally, we are excited to share our range of extraordinary tequilas with tennis fans in New York, and continue the acceleration of the tequila category with an international audience.”