Looking to draw more events, meetings and visitors to Atlantic City, Meet AC said Jan. 17 it launched new branding to become Visit Atlantic City.
The effort also includes a new website, visitatlanticcity.com.
In a press release announcing the move, the organization, which oversees destination meetings and events marketing for Atlantic City, said the rebrand follows a year of working alongside destination analysis agency Simpleview to expand excitement for planners to bring their meetings to the city.
“As Atlantic City is going through a major reinvestment to create a safer, culturally-rich and sustainable community, the time was ripe for us to review our branding and reinvest in ourselves,” said Larry Seig, president and CEO of Visit Atlantic City. “While our primary focus remains on bringing meetings and events to the destination, our new name broadens the enticement to choose us.
“In addition to having one of the largest convention centers on the East Coast, we also offer an unmatched array of experiences where attendees can meet, connect, and let loose with our famous boardwalk and beaches, glitzy casino resorts and world-class entertainment options,” Seig continued.
As the organization worked with Simpleview to define the new brand, a set of “personality traits” were selected to guide their efforts moving forward: Playful, Bold, Eclectic, Celebratory and Iconic.
Visit Atlantic City says these words set the tone for the vibes and experience to expect when visiting the city.
Along with the rebranding, Visit Atlantic City also announced its annual impact review for 2022.
Last year, Meet AC and the Atlantic City Sports Commission hosted a total of 209 events, which resulted in 264,551 room nights and 498,795 attendees that generated a total economic impact of just over $300 million.
The figures showed a step in the right direction, especially emerging from the throes of the pandemic.
“We have doubled our numbers in terms of room nights and economic impact since the pandemic hit in 2020, showing that in-person events are a crucial part of doing business across almost every industry,” said Seig. “We still have work to do to surpass our pre-pandemic numbers, but we’re confident in our current trajectory and growing interest we’re seeing from the meetings and convention industry that this goal is within reach.”