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Global variety store Miniso opened its first IP Collection Store on May 3, 2024, at American Dream in the Meadowlands. - PROVIDED BY AMERICAN DREAM
Global variety store Miniso opened its first IP Collection Store on May 3, 2024, at American Dream in the Meadowlands. - PROVIDED BY AMERICAN DREAM
Miniso plans Somerset County debut at Bridgewater Commons
Kimberly Redmond//July 9, 2025//
Global variety store Miniso is joining the lineup at Bridgewater Commons in Bridgewater.
Set to reportedly open by the third quarter of this year on the upper level of the shopping mall, the store will feature a range of items inspired by popular characters from brands like Disney, Pixar, Sanrio and Barbie.
In a social media post, Miniso wrote, “🎉 COMING SOON: MINISO 🛍️💖Get ready to fall in love with all things cute, fun & affordable—from adorable plushies 🧸 and beauty must-haves 💄 to trendy tech gadgets 📱 and tasty snacks 🍭📍 Opening soon on the Upper Level! Stay tuned!”
Founded 12 years ago in China, the 7,700-plus store chain sells a variety of design-led lifestyle items, such as toys, cosmetics, stationary, kitchenware, home goods and snacks. Within New Jersey, Miniso has locations in Jersey City, East Rutherford, Paramus, Cherry Hill, Elizabeth and Freehold.
For Miniso, North America is a priority area for growth and it is accelerating store expansion efforts into key business districts in major metropolitan areas.
Of the $2.3 billion in revenue the chain recorded in 2024, North America’s 294 stores posted $272 million in total sales.
